A blog by a group of anglers addicted to the sport of lure fishing. Lure fishing is a pro-active technique of fishing where the angler entices a fish to strike an artificial bait. Lure fishing continues to gain popularity as anglers discover the thrill & satisfaction of luring. Anglers dedicated to the art of luring never stop perfecting their skill. The primary purpose of our blog is to share our passion for lure angling.